comScore: Facebook Now Serves One Third Of Online Ads In U.S.

Facebook is so large that it now accounts for about one out of every three ad impressions in the U.S., according to the latest statistics from comScore Ad Metrix. In the first quarter of 2011, comScore estimates that 1.1 trillion ads were served to U.S. Internet users, and 346 billion of those (or 31 percent) were on Facebook. This percentage is up from 23 percent in the third quarter of last year.

No other Web property even comes close to Facebook in terms of number of display ads served. Yahoo is No. 2 (with 10 percent share), followed by Microsoft (5 percent), AOL (3 percent), and Google (2.5 percent). These figures are just for their own sites, and do not include their ad networks.

Facebook has the volume, but it is also beginning to experiment with new forms of ads which are themselves more social. These ads look more like News items shared by friends than typical display ads. Until those start kicking in, however, Facebook can just keep putting display ads on its ever-growing share of pages people look at on the Internet.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/8ljEDvXa2pI/

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Angelina Jolie: Cheating on Brad Pitt With Multiple Women!!!!

Angelina Jolie is a sexual being. No one can deny this.

Still, we imagine the denials will come fast and furious with the star's camp gets wind of the new cover story in Invent Brangelina Gossip Touch Weekly.

Angelina Jolie has been running around on Brad Pitt, according to this unreliable, but hilarious tabloid report. The new twist to this age-old rumor?

She has mistresses. As in multiple, female partners.

Ever since she was a teen, Jolie has been known as one of Hollywood’s wildest, most profoundly sexual women - and not even Brad can quench that carnal thirst.

According to a "friend," Angelina harbors strong bisexual desires and continues to engage in flings with women behind Brad’s back. She even has a girlfriend!

And got rejected by a stewardess! We call BS on that part. Who's gonna turn down hot, heavy, girl-on-girl, Mile High Club action with Angelina Jolie?!

No flight attendants we know, that's for sure.

Source: http://www.thehollywoodgossip.com/2011/05/angelina-jolie-cheating-on-brad-pitt-with-multiple-women/

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Ryan Reynolds Calls His 'Green Lantern' Character A 'Reimagining'

Star talks of the challenges of combining fanboys' wishes with his own.
By Eric Ditzian, with reporting by Josh Horowitz

Ryan Reynolds in "Green Lantern"
Photo: DC Comics/ Warner Bros.

Ryan Reynolds knows his "Green Lantern" lore. He has committed Hal Jordan's signature oath to memory and can speak knowledgably about lesser-known characters like Bzzd. And as a devoted fan of the DC Comics series, he understands the pressure that comes along with a big-screen adaptation.

The weight of fan expectation was all the greater after the initial "Green Lantern" trailer was not exactly warmly embraced. But following the debut of fresh footage at CinemaCon last month, opinion has shifted. "I feel better," Reynolds admitted to MTV News, which is debuting a very cool character banner as part of our Summer Movie Preview week.

In a later interview, he expanded on those comments about the burden of bringing "Green Lantern" to the multiplex on June 17. "This one is particularly challenging because you want to get it right for so many people coming in with a built-in expectation," he explained. "It's one thing to do it for a film when you're inventing a character that nobody's heard of. That's great. It's another when you're reimagining a character that people have known for decades. So that's not an insignificant challenge.

"You want to come in there and bring them something that is truly memorable and is exactly what they want blended with exactly what I want, because I am the guy that's got to do it," he added. "It's exciting. There are challenges."

Yet Reynolds maintains that the film's story will be one that appeals not just to the fanboys but also to a broader audience: His Hal Jordan is an egocentric test pilot who transforms, thanks to a Green Lantern power ring, to a universe-protecting superhero. As Reynolds put it, "This is a guy that goes from a reckless, walking mishap to a guy with a higher calling, and he really rises to that occasion and experiences real humility and purpose for the first time in his life. That's a story I think a lot of people will gravitate toward."

It's Summer Movie Preview Week, and MTV News will be bringing you exclusive interviews, clips and photos for the most anticipated films of the coming months. Get ready to gorge on inside looks at "Captain America," "The Hangover Part II," "X-Men: First Class," "Cowboys & Aliens" and more.

Check out everything we've got on "Green Lantern."

For breaking news and previews of the latest comic book movies — updated around the clock — visit SplashPage.MTV.com.

Related Photos

• 2011 Summer Movie Preview Week: Exclusive Photos

Source: http://www.mtv.com/news/articles/1662878/ryan-reynolds-green-lantern.jhtml

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Britney Spears Makes Tea for Her Tots

"Had a great time at the boys' tee ball game yesterday," the popstar, 29, Tweeted on Sunday, sharing a photo. "Made the boys mama's homemade sweet tea after!"

Source: http://feeds.celebritybabies.com/~r/celebrity-babies/~3/INyYqJ0CiIQ/

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Fincher Tops Best Working Directors List

19 minutes ago | WENN | See recent WENN news ?

The Social Network's David Fincher has topped a new poll to find the Greatest Working Director.

Fincher saw off competition from The Dark Knight's Christopher Nolan, Steven Spielberg and Martin Scorsese in the EW.com survey.

Naming Fincher their number one, editors state, "His taut, meticulous thrillers reflect his own irrepressible obsessiveness, but his last two films are the work of a supremely confident maestro of visual storytelling.

"The Curious Case of Benjamin Button earned him his first Oscar nomination, and his Social Network proved even computer-programming could be riveting."

The top 10 is:

1. David Fincher

2. Christopher Nolan

3. Steven Spielberg

4. Martin Scorsese

5. Darren Aronofsky

6. the Coen Brothers

7. Quentin Tarantino

8. Terrence Malick

9. Clint Eastwood

10. Pedro Almodovar.

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Source: http://www.imdb.com/rg/rss/news/news/ni10163984/

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Toshiba's ET100/WT100 Honeycomb tablet clears the FCC

Toshiba's forthcoming Honeycomb tablet is already headed to Japanese stores as the Regza AT300, but it's been a bit slower in arriving stateside. Now it seems the company could be close to shipping a real, working product here in the US. The still unnamed slate -- dubbed the ET100/WT100 for now -- has won FCC approval for its 802.11n and Bluetooth radios. To recap, the slate will have a 10.1-inch (1280 x 800) display, run on NVIDIA's Tegra 2 platform, and sport dual cameras, HDMI and USB ports, an SD card reader, and, possibly, a removable battery. We say, bring it on.

Source: http://www.engadget.com/2011/04/30/toshibas-et100-wt100-honeycomb-tablet-clears-the-fcc/

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Mobile and the Shopper Marketing Business

“What gluten-free cake mixes taste the best?”
“Where can I buy allergy medicine at 11:00PM?”
“Which diaper brand is on sale this week?”

What do these questions have in common?
1. They all imply a purchase will be made in the near future.
2. They can all be answered using your mobile device.

Recently, Google’s Jim Lecinski and Brian McDevitt spoke at the In-Store Marketing Institutes's annual Shopper Marketing Summit. The duo discussed the impact of mobile on the path-to-purchase process and what this shift means for marketers.

Jim Lecinski, Google's Managing Director, U.S. Sales and Service, kicked off the session by stating that mobile’s role in the path-to-purchase is actually very simple. Shoppers rely on the mobile web to research products and services both pre-store and in-store.  And when shoppers read reviews or find weekly deals online, this information can change what they buy and where they buy it.  In fact, 79% of smartphone users use smartphones to help them shop and 74% have purchased due to using their smartphone while shopping (Google’s “Mobile Movement: Understanding Smartphone Users” study 2011).

Because the mobile Internet has a direct impact on consumer purchase decisions, it is critically important for marketers to have a mobile presence when their target shoppers are in mobile errand planning and buying mode.  

Continuing the presentation, Brian McDevitt, Google's Mobile Display Ads Lead, shared a scenario of the mobile-mom-of-the-not-too-distant future using her mobile device to plan for her son’s birthday party.  Through the course of her day, she experiences:

1. A Mobile Website that helps her find the right product, quickly and easily.
   
2. Mobile Brand Applications that assist her in tracking down the right recipe to serve her guests.
   
3. Mobile Retailer Applications that show her weekly deals at local stores
   
4. Third Party Applications & Sites that enable her to build shopping lists across retailers, provide coupons and give suggestions for relevant products
   
5. Google Maps or Ads with Location Extensions that help with navigation to local stores
   
6. Google Mobile Search & Display Ads that connect the entire experience so it’s easy to find relevant information on a mobile site or application.  

And the great part is that this fictional mom could exist today.  All of these mobile capabilities and more are available now to create a seamless mobile shopping experience for your customers. 

Wrapping up the session, Jim laid it on the line when he said, “Mobile is the key to shopper marketing.”  I happen to agree.

Posted by Katrina Shonbeck, Mobile Display Account Planner