ObamaCare MIA (TIME)

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iOS app promoters can now measure downloads with AdWords

Apps are a powerful way to keep your most loyal users engaged, and can also be a real driver of revenue for marketers big and small. When advertising apps, the key is to know what’s working and what’s not. While advertisers have already been able to measure their Android app downloads within AdWords, we’ve now launched the ability to track iOS downloads that were driven by in-app display ad campaigns.

To set up iOS conversion tracking, advertisers need to create a single code snippet in their AdWords account and install it in their app. This snippet is accessible in the AdWords interface in the same place where advertisers have been able to codelessly track Android downloads. With iOS conversion tracking, marketers can better understand which campaigns are most effective at driving app downloads. These enhanced insights help marketers iterate on app promotion strategies to reach their return on investment goals, with the help of features like the Conversion Optimizer for apps.   

Figuring out what ads are working is key for marketers like Sho Masuda, Vice President of Player Marketing for GREE, a leading mobile social game app developer. GREE has used click to download and in-app advertising solutions with AdWords to promote their app, and Masuda says, "Google’s host of tracking and optimization tools help us quickly iterate and maximize ROI across our app promotion campaigns. iOS conversion tracking will help us gain even deeper insights into our Google app promotion efforts for our iOS apps."

If you’d like to learn more about how to track value beyond the app download, you can watch a recording of our Learn with Google webinar “Understanding your App Users with Google Analytics” here.

Posted by Morgan Hallmon, Product Manager

Guidelines To Help You Promote Your Online Businesses

Most people are discovering methods to earn more income right now, and Internet marketing is a brilliant technique of doing that. However, many individuals don?t learn how to get started with it. You may well be wondering the exact same thing. The next post features great tips you can use to assist you with Online marketing.

Competitors could be a very important tool to your Online marketing initiatives. Research what the competitors is performing and the things which are helping them also as damaging them. Focusing on what other people are doing can show you a lot. You are going to rise above the competitors.

If standard e-mail to consumers and potential clients are component of your Internet web marketing strategy, ensure that you rotate the hyperlinks you use in your e-mails. Anything this is the exact same will simply bring about your potential customers ignoring the info you try to present for them. Retain the issue collection of your e-mails interesting so that your consumers will continue to see them.

Ensure your web site arises on bing searches. Pinpoint the most widely used search engines like yahoo, and optimize your web site with search phrases your potential audience can look up. In case your business pops up near the top of a list, you can dramatically improve your awareness.

Try adjusting content material and articles delivery service so that customers feel as if they?re in charge. It becomes an effective marketing strategy. Be sure to give your shoppers the selection to sign up.

Design your site to be intriguing, well made and full of information that is relevant. What your website seems like, and also the information it contains, will have a huge bearing on your amount of good results. It should draw people and then make them wish to adhere about. The look must be stimulating and loving to inspire recurring guests.

Produce a FAQ area on your site so that you can improve client satisfaction. An FAQ provides quick answers to your visitors? concerns, increasing their total satisfaction making use of their expertise on your web site. As soon as the client will see the advantages to your merchandise in the crystal clear and succinct approach, there greater the possibility they find yourself building an obtain.

Keep your content material new and fresh to enhance its high quality. Outdated information will drive consumers apart. A fantastic up-to-date website will motivate viewers to keep.

People often will not feel everything they study in adverts. This a result of most companies not being forthright concerning their products previously. Consequently, you need to supply proof for anything you say on the website. Don?t think twice to utilize testimonies, analysis details, reviews, just before-and-following images ? whatever give you support have. Don?t declare that your products or services does something you?re struggling to confirm. You have to get your customer?s word as truthful and honest. Steer clear of misleading marketing without exceptions. By being honest in all you say and do, you should have a solid, long-lasting business.

Don?t just abandon and decline tips that failed to make the effects which you needed. Your idea that neglected to find on before, may possibly work now. The internet atmosphere is regularly transforming, and new methods and concepts are always used to develop distinct results. Don?t put cash into ideas that don?t figure out, but do cling on directly to them for afterwards.

Bring in experts and respective authorities inside your field to job interview with you. Ensure that you have consent from their website prior to publish therefore you don?t deal with legal problems. You can send these job interviews into genuine content articles and make submissions to E-zine web directories. This helps travel traffic and income for your web site as well as improve your reliability.

One wise approach to build a contact collection is to generate a press webpage. Fundamentally, you?re making a site which will bring your visitors in to sign up for something, thus allowing you to acquire their email messages. It might be a totally free advertising supply or even a lower price in return for his or her e-mail address and label. You will definitely get someone else in your e mail and they can obtain a good free stuff.

Viewing as you?ve see the above post, you ought to now know how to use Internet marketing to assist your company. Understand that the web can be used worldwide, and when using these reputable techniques, you could have your product or service looked at by many people.

There is more content available on aftermarket headlights take a look at Marg J. Minish?s site there is loads of information not outlined on this page, find those details on Author?s site to discover more.

Source: http://www.defaulttricks.com/guidelines-to-help-you-promote-your-online-businesses/

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THOSE WHO SAVE US Screenplay Signed, Sealed, Delivered ...

?.Let the moviemaking begin!

Dear Readers: So many of you have been so kind to me over the years asking me about the THOSE WHO SAVE US movie. (I remember one reader inquiring at an event, ?Do you have any interest in this book being made into a film?? and I said, ?Hell yes, I have interest!?) I never thought I wanted to write the screenplay for my book. I thought that required an entirely different skill set than writing a novel?like expecting a cellist to be able to play an oboe because they?re both musical instruments. I thought that as an autocrat?which is what a novelist is, a control freak ruling her own fictional kingdom, as opposed to a screenwriter, who has to play well with others?I?d stick with writing books. I?d thought I?d take the money for the THOSE WHO SAVE US film option (whatever that might be) and run.

Then my producer offered me the chance to write the screenplay, and I did. ?(More about what that process taught me here, in this column for Grub Daily.)

What does it mean that the screenplay?s done and turned in?

It may very well prove true that I do indeed have a different writing skill set than the one necessary to write a screenplay. The screenplay may not be used at all. My producer might go with another writer, or she might bring in many writers as the translation process from book to screen continues. Even if?as in some ideal world that exists only in my head?she used the screenplay as I?ve written it word for word, it would still morph in the director?s hands, and the actors?, and the editors?, into its own creature.

The movie might not be made at all?at least not this round. The funding could fall through, the producer could change her mind. The option might revert back to me, like a rental property the tenants have vacated, then rented to someone else.

Like all of writing, this is not an instant-gratification scheme.

Still, I?m delighted to have the chance to have developed these new muscles. And I love the way the screenplay turned out. And I dearly, dearly hope the movie gets made, by this producer, with the cast I envision, and before I?m too old to go to the Oscars in a backless dress.

Speaking of casting: ?YOU decide. Who plays what roles?

Thank you for playing this magical game with me!

xoxo

Jenna.

Author of New York Times and # 1 international bestsellers THOSE WHO SAVE US and THE STORMCHASERS. One of Oprah's 30 Favorite Women Writers.

Source: http://www.jennablum.com/blog/2012/10/those-who-save-us-screenplay-signed-sealed-delivered/

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Marijuana use may cause severe cyclic nausea, vomiting, a little-known, but costly effect

ScienceDaily (Oct. 22, 2012) ? Marijuana use -- both natural and synthetic -- may cause cannabinoid hyperemesis (CH) a little-known but costly effect that researchers suggest is a serious burden to the health care system as it often leads to expensive diagnostic tests and ineffective treatments in an effort to find the cause of a patient's symptoms and provide relief, according to two separate case reports unveiled October 22 at the American College of Gastroenterology's (ACG) 77th Annual Scientific meeting in Las Vegas. Cannabinoid hyperemesis is characterized by a history of chronic cannabis use followed by a cyclic pattern of nausea, vomiting and colicky abdominal pain. Interestingly, compulsive hot baths or showers temporarily relieve symptoms, another characteristic which aids clinicians in diagnosis.

"Most healthcare providers are unaware of the link between marijuana use and these episodes of cyclic nausea and vomiting so they are not asking about natural or synthetic cannabinoid use when a patient comes to the emergency room or their doctor's office with these symptoms," said co-investigator Ana Maria Crissien-Martinez, M.D. of Scripps Green Hospital and Clinic in San Diego. She said CH was first described in a 2004 case series of 9 patients in Australia and since then, 14 case reports and 4 case series have been published, including a prospective series of 98 patients published by Mayo Clinic in February 2012.

"Patients who use cannabis whether natural or in synthetic form called 'Spice' also don't realize their unexplained episodes of cyclic nausea and vomiting may be a result of this use, with some increasing their cannabis use because they may think it will help alleviate their symptoms -- and it actually makes them worse," said Dr. Crissien-Martinez. "The only resolution is cannabis cessation."

Dr. Crissien-Martinez co-authored the case report, "Marijuana: Anti-Emetic or Pro-Emetic" which described a series of 9 patients with cannabinoid hyperemesis at Scripps Green Hospital with average age at diagnosis 30 years-old; 88 percent male; onset of cannabis use during teen years; 88 percent used cannabis daily; 56 percent compulsive bathing behavior; and 80 percent symptom resolution with cannabis cessation.

The other case report, "Spicing Up the Differential for Cyclic Vomiting: A Case of Synthetic-Cannabinoid Induced Hyperemesis Syndrome (CHS)," may be the first reported case of CH attributed to synthetic cannabinoid, according to Fong-Kuei Cheng, M.D. and his research team from Walter Reed Walter Reed National Military Medical Center/Uniformed Services University of the Health Sciences in Bethesda, MD.

"Legal synthetic cannabinoids became available in the United States by 2009 with widespread usage among military personnel due to its ability to elude standard drug testing. It is important to recognize that routine urine drug testing does not include JWH-018 and JWH 073, which are the primary components in synthetic cannabinoids," said Dr. Cheng.

The case report described a 22-year active duty military male who was admitted with a 10-month history of progressive, intermittent abdominal pain, nausea and vomiting, with episodes occurring every two months and lasting up to a week. He underwent several diagnostic tests before a urine synthetic cannabinoid test confirmed the diagnosis of cannabinoid hyperemesis syndrome (CHS). Since discontinuing these drugs, the patient has remained symptom-free, according to the case report.

"This case illustrates that CHS should be in the differential diagnosis of unexplained, episodic abdominal pain with nausea and vomiting, particularly if relieved with compulsive hot showers. Recognition of this syndrome is important to prevent unnecessary testing and to reduce health care expenditures," said Dr. Cheng. "We have also noted, particularly in the active duty population where drug testing for cannabis usage is done routinely, that there appears to be an increased usage instead of the synthetic cannabinoids, so we would advocate routine additional testing for them when the clinical suspicion is high."

Patients frequently have multiple hospital, clinic and emergency room visits with extensive negative work-up to include imaging studies, endoscopies, and laboratory testing before they are finally diagnosed with cannabinoid hyperemesis, according to the researchers of both case reports.

"We estimate $10,000 to be the minimum cost of one admission -- but on average our patients required admission to the hospital 2.8 times, a total of almost $30,000 for workup," said Dr. Crissien-Martinez, who added that that cost does not include the added costs of primary care physician and/or gastroenterologist and emergency room visits, which averaged 2.5 and 6 times respectively.

Dr. Crissien-Martinez said that 80 percent of the Scripps Green patients who stopped cannabis experienced symptom resolution; however, only one of them remained abstinent and consequently symptom-free.

"As health care providers, we must be aware of the potential side effects of chronic cannabis use and understand that cannabinoid hyperemesis is diagnosed clinically to avoid expensive diagnostic and therapeutic modalities," said Dr. Crissien-Martinez. "Instead the focus should be shifted towards counseling and resources allocated towards marijuana cessation."

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The above story is reprinted from materials provided by American College of Gastroenterology (ACG), via Newswise.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.

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Disclaimer: This article is not intended to provide medical advice, diagnosis or treatment. Views expressed here do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/top_news/~3/rGOl0wCrr-0/121022081353.htm

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Microsoft Sculpt Mobile Keyboard

As the not-so-distant relative of the Microsoft Sculpt Comfort Keyboard, the Microsoft Sculpt Mobile Keyboard (Sculpt Mobile) ($49.99 direct) has plenty in common with its cousin, including a distinctive curvy design and Windows 8 hotkeys. But you won't be confusing the two anytime soon: the Sculpt Mobile features Bluetooth connectivity, has a markedly slimmer profile, and does not feature a dual-function spacebar. While its light weight and dongle-free connectivity make it a good traveling companion for Windows 8-optimized tablets or hybrid ultrabooks, though, its low profile doesn't make for the most ergonomically satisfying typing experience. Moreover, despite making navigating through Windows 8's tiled interface somewhat easier, its hotkeys don't make enough of a difference to make it a clear favorite among keyboards.

Design and Features
The first thing you'll notice about the Sculpt Mobile is its remarkably thin profile. Measuring a mere 0.75 inch in thickness, the Sculpt Mobile's svelte chassis lies almost entirely flat, save for a barely noticeable taper near the top row of keys in order to accommodate the battery compartment. At any rate, its flat design is on par with the Evoluent Essentials Full Featured Compact Keyboard (EKB). From both a design and ergonomics standpoint, the Sculpt Mobile should have included a pair of flip-open feet on the underside.

Like the Microsoft Sculpt Comfort Keyboard, the Sculpt Mobile sports a gentle six-degree curve. Since it lies flat, however, this results in certain keys?particularly in the middle section?to be wider than others. The matte-finish keys themselves aren't backlit, leaving users in dimly-lit settings quite literally in the dark. Curiously, Microsoft opted not to feature engraved characters on the keys; consequently the overall design looks as though stickers were pasted onto the keys, which has the unfortunate effect of cheapening the Sculpt Mobile's look. The Sculpt Mobile's plastic chassis features a glossy black border surrounding the keys, which makes for a nice contrast with the matte-finished keys but also attracts a fair amount of smudging as was the case with the Logitech Wireless Solar Keyboard K750.

Like its larger Sculpt Comfort counterpart, the top row of the Sculpt Mobile features a mixture of Windows 8-optimized hotkeys and charm keys, which can also be used as standard function keys when pressed in conjunction with the "Fn" key. Using the Sculpt Mobile on the new Sony VAIO Duo T1 (D11213CX) was helpful inasmuch as it made navigating Windows 8's tiled interface a somewhat more fluid experience. Accordingly, the Sculpt Mobile's F1 through F4 keys are media playback keys that are also compatible with earlier versions of Windows. Windows 8's five so-called "charms" can be accessed through the F5 through F8 keys, and entail shortcuts to sharing data, accessing settings, searching for files, toggling between devices, returning to the desktop. Technically speaking, the latter is considered to be a "charm," but that particular shortcut can be found on the Sculpt Mobile's lower left side. The F9 through F12 keys, meanwhile, pertain to apps; F9 rotates between open apps, F10 lists all open apps on the left side of the screen, F11 enables a split-screen mode between any two apps, and F12 lists all open apps on the bottom portion of the screen. As was the case with the Sculpt Comfort Mouse, the Sculpt Mobile's directional arrows simply allow for moving between individual tiles on the Windows 8 desktop rather than scrolling across them fluidly. In other words, users looking to get the most out of their Windows 8 experience will still need to spring for a compatible mouse or a touch display.

The Sculpt Mobile runs off of two AAA batteries (included), which can be inserted by sliding a switch on the underside to pop out the battery compartment. According to Microsoft, battery life is a purported ten months. The Sculpt Mobile is not rechargeable, but even the most neurotic of battery-checkers (and I'm one of them) should be satisfied with this number.

Performance
Like the Microsoft Bluetooth Mobile Keyboard 6000, the Sculpt Mobile utilizes Bluetooth connectivity, and setting it up is a straightforward process. After turning on the Sculpt Mobile, simply press and hold the Connect button on the underside?with, annoyingly, a pen cap or toothpick given its tiny size?and then simply pair the keyboard with your system.

While the "pairing" process is an extra step that typically isn't necessary with keyboards that use dongles, Bluetooth has the advantage of not taking up any USB ports, which can be a critical factor for those who don't have too many to spare (we're looking at you, Ultrabook users). That said, alternative dongle-based remedies exist, like Logitech's "Unifying" receiver technology, which allows up to six Logitech peripherals to be connected through a single dongle.

Typing on the Sculpt Mobile is a mixed bag. On the one hand, it's certainly superior to using a tablet's onscreen keyboard. But its shallow profile isn't terribly comfortable to type on, especially for a prolonged amount of time, as it required my hands to be placed at a strange, low-lying angle as if I were playing a piano.

The Microsoft Sculpt Mobile Keyboard has some good things going for it, like a cool curvy design and Windows 8 hotkeys. It's also a good traveling companion thanks to its portable design and dongle-free connectivity. While it's preferable to using an onscreen keyboard on a tablet, though, its low profile doesn't make for a very comfortable typing experience. Moreover, the Sculpt Mobile itself doesn't do much to enhance the Windows 8 experience despite its hotkeys, as users will still need to get a compatible mouse or touch display to get the most out of the tiled interface. For these reasons, our current Editors' Choice, the Microsoft Bluetooth Mobile Keyboard 6000 is a better choice, thanks to its Bluetooth connectivity and slightly thicker profile.

More keyboard reviews:
??? Microsoft Sculpt Mobile Keyboard
??? Razer DeathStalker Ultimate
??? iKeyboard for Apple iPad
??? Microsoft Sculpt Comfort Keyboard
??? Mad Catz S.T.R.I.K.E. 7 Gaming Keyboard
?? more

Source: http://feedproxy.google.com/~r/ziffdavis/pcmag/~3/AFVzEeKjtbo/0,2817,2411233,00.asp

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Lack of sleep tied to teen sports injuries

ScienceDaily (Oct. 21, 2012) ? Adolescent athletes who slept eight or more hours each night were 68 percent less likely to be injured than athletes who regularly slept less, according to an abstract presented Oct. 21, at the American Academy of Pediatrics (AAP) National Conference and Exhibition in New Orleans.

For the abstract, "Lack of Sleep is Associated with Increased Risk of Injury in Adolescent Athletes," researchers asked middle and high school athletes (grades 7 to 12) enrolled at the Harvard-Westlake School in Studio City, Calif., to answer questions about the number of sports they played and the time they committed to athletics (at school and through other programs), whether they used a private coach, whether they participated in strength training, how much sleep they got on average each night, and how much they subjectively enjoyed their athletic participation. Seventy percent of the student athletes (112 out of 160 students; 54 males and 58 females; mean age 15) completed the survey, conducted in conjunction with Children's Hospital Los Angeles. Researchers then reviewed those students' school records pertaining to reported athletic injuries.

Hours of sleep per night was significantly associated with a decreased likelihood of injury, according to the study results. In addition, the higher the grade level of the athlete, the greater the likelihood of injury -- 2.3 times greater for each additional grade in school. Gender, weeks of participating in sports per year, hours of participation per week, number of sports, strength training, private coaching and subjective assessments of "having fun in sports" were not significantly associated with injury.

"While other studies have shown that lack of sleep can affect cognitive skills and fine motor skills, nobody has really looked at this subject in terms of the adolescent athletic population," said study author Matthew Milewski, MD.

"When we started this study, we thought the amount of sports played, year-round play, and increased specialization in sports would be much more important for injury risk," said Dr. Milewski. Instead, "what we found is that the two most important facts were hours of sleep and grade in school."

The advanced age risk may reflect a cumulative risk for injury after playing three or four years at the high school level, Milewski said, and older athletes are bigger, faster and stronger.

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Disclaimer: This article is not intended to provide medical advice, diagnosis or treatment. Views expressed here do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/top_news/top_health/~3/AOyiNXJtPBs/121021102814.htm

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