Kerala Tourism Board Innovates with Mobile Video Ads

We are excited to showcase an innovative campaign from the Kerala Tourism Board and their agency MobME that drives viewership of the Board’s short film across iPhone and iPad Apple devices.

Located in India, Kerala Tourism is the first tourism board to connect with inbound travelers via a mobile platform. The campaign cleverly combines the region’s popular tag line (“God’s Own Country”) with AdMob’s Interactive Video Interstitial ad format to introduce Kerala as a must visit destination to travelers around the world. Additionally, the board intelligently incorporates social connectivity through action buttons that link to Kerala Tourism’s YouTube, Facebook and Twitter pages.

The Kerala Tourism campaign is expected to generate over 2.5 Million video views in a period of one week.

“iPhones and iPads have created a global mass following and their users are high end consumers. Kerala Tourism has realized the potential to reach out directly to its consumers in a big way & with a personal touch. This was the single reason why we decided to go in for a high voltage digital media campaign focusing exclusively on these new age devices using AdMob,” said Mr. Sivasankar, Director, Kerala Tourism.

Posted by Mahesh Narayanan & Tanushree Baruah, The Google India Team

Kerala Tourism Board Innovates with Mobile Video Ads
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