Launch a mobile business with The Guide to the App Galaxy

Cross-posted on the Official Google blog

The Guide to the App Galaxy, which we showed off last week at Google I/O, is designed to help mobile app developers—regardless of platform—navigate the complexities of launching an app and building a business on mobile. As you maneuver through the "galaxy” using the arrow keys on your keyboard, you’ll get the basics about app promotion, monetization and measurement—with tips from Google as well as successful developers.

There’s no exact blueprint for mobile app success and no developer’s journey is the same, which is why The Guide to the App Galaxy contains different advice and best practices from developers around the world. Here are some key insights from developers who have successfully built a business on mobile:

Rovio Mobile
Making money on mobile is not black and white—there's actually a lot of color. There are a number of business model options that aren't exclusive to any particular platforms.

Best, Cool & Fun Games
Offering your app for free lowers the barrier for users to download and try your app. The free version of Ant Smasher went viral because players could easily recommend the game to their friends through social media sites and word of mouth.

The Weather Channel
Don't forget to think beyond mobile. If you have a website or even a television channel, you can cross-promote your app with banner advertising or in-show mentions to drive downloads.

If you’re a developer who has successfully navigated the App Galaxy and launched your own app, you’ve probably picked up some tips of your own. Share your insights by creating your own journey and sharing it with your friends. We might even feature your story on The Guide to the App Galaxy.

The Guide to the App Galaxy is currently available in English, Japanese, Korean, French and German. We’re continuing to expand the guide to other developers around the world with new languages and new content like case study journeys. For more information about our solutions for mobile app developers, visit www.guidetotheappgalaxy.com/about.

Posted by Lauren Usui, Product Marketing Manager

Launch a mobile business with The Guide to the App Galaxy
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