Shopping on the go
eBay the world’s leading online marketplace connects millions of buyers and sellers globally. In 2010, the total worth of goods sold on eBay globally was US$61.7 billion.
eBay's entire portfolio of mobile applications surpassed 50 million downloads globally since
the launch of mobile in 2008. In 2010, consumer’s bought nearly US$2 billion worth of goods
globally through eBay’s mobile applications. This is expected to increase to almost $5 billion in 2011.
eBay’s main iPhone application is available in eight languages and 190 countries and has been downloaded more than 20 million times since its debut in 2008. The company’s Android app is gaining ground apace as Android usage accelerates worldwide.
Down under—all over mobile
Australia is one of eBay’s hottest mobile markets. Between 5 to 10 per cent of Australian iPhone owners log into eBay’s mobile app daily.
On an average day on eBay.com.au, an electronics item is sold every 6 seconds; a laptop every 13 minutes; a sports item every 25 seconds; a car every 22 minutes; and the list goes on.
With AdMob, eBay saw an opportunity to capitalize on the growing popularity of smartphones,
which constitute almost half of traffic in the AdMob network. (1) The company also looked toward to taking advantage of the “stickiness” of smartphone apps: users of iOS and Android platforms regularly spend at least 79 minutes a day using apps. (2)
From tried to true
During the AdMob push, Android app downloads increased 48% when compared with the same time period pre-campaign. Cost-per-click was significantly lower than traditional online display advertising, and cost-per-download. To further advance its mobile initiatives, eBay has created a new mobile-optimized website for eBay.com.au and plans to expand mobile advertising activities.
(1) May 2010 Mobile Metrics Report from Google AdMob (metrics.admob.com)
(2) May 2010 Mobile Metrics Report from Google AdMob (metrics.admob.com)
Posted by Ryan Hayward, Product Marketing Manager
eBay the world’s leading online marketplace connects millions of buyers and sellers globally. In 2010, the total worth of goods sold on eBay globally was US$61.7 billion.
eBay's entire portfolio of mobile applications surpassed 50 million downloads globally since
the launch of mobile in 2008. In 2010, consumer’s bought nearly US$2 billion worth of goods
globally through eBay’s mobile applications. This is expected to increase to almost $5 billion in 2011.
eBay’s main iPhone application is available in eight languages and 190 countries and has been downloaded more than 20 million times since its debut in 2008. The company’s Android app is gaining ground apace as Android usage accelerates worldwide.
Down under—all over mobile
Australia is one of eBay’s hottest mobile markets. Between 5 to 10 per cent of Australian iPhone owners log into eBay’s mobile app daily.
On an average day on eBay.com.au, an electronics item is sold every 6 seconds; a laptop every 13 minutes; a sports item every 25 seconds; a car every 22 minutes; and the list goes on.
With AdMob, eBay saw an opportunity to capitalize on the growing popularity of smartphones,
which constitute almost half of traffic in the AdMob network. (1) The company also looked toward to taking advantage of the “stickiness” of smartphone apps: users of iOS and Android platforms regularly spend at least 79 minutes a day using apps. (2)
From tried to true
During the AdMob push, Android app downloads increased 48% when compared with the same time period pre-campaign. Cost-per-click was significantly lower than traditional online display advertising, and cost-per-download. To further advance its mobile initiatives, eBay has created a new mobile-optimized website for eBay.com.au and plans to expand mobile advertising activities.
(1) May 2010 Mobile Metrics Report from Google AdMob (metrics.admob.com)
(2) May 2010 Mobile Metrics Report from Google AdMob (metrics.admob.com)
Posted by Ryan Hayward, Product Marketing Manager
eBay Boosts App Downloads using Google AdMob Mobile Ad Network
Rating: 100% based on 975 ratings. 91 user reviews.
Rating: 100% based on 975 ratings. 91 user reviews.
Tidak ada komentar:
Posting Komentar