Hair Club, with the help of agency partner Integrated Media Solutions, uses Google mobile ads as a key way to reach new customers. With 35 years of experience, Hair Club is the world’s leading provider of proven hair loss solutions. In their marketing activities, their primary goal is lead generation from their target demographic of men aged over 25 and women aged over 35.
Hair Club launched their mobile strategy by optimizing their website for mobile and leveraging Google AdWords to target specific key terms on mobile devices. Separate AdWords campaigns were created specifically for mobile devices and Hair Club took advantage of mobile specific formats including location extensions. On the mobile Google Display Network Hair Club began using contextually targeted call-only ads on relevant websites to generate additional qualified phone leads.
For their mobile site, Hair Club took steps such as prominently displaying a click to call phone number at the top of the page to drive new customers to their call center.
“From our own research we know that 30% of the people visiting the Hair Club website do so because they’ve seen our TV ad, and often they are on the sofa with their mobile device or tablet. What better way to be able to have someone convert than calling on their mobile device?” says Lee Zoppa, Vice President of Marketing and Advertising for Hair Club.
The results show the campaigns are proving an efficient way to generate more leads and interest in Hair Club. “While desktop searchers constitute 94% of sales, mobile is rapidly gaining ground, capturing 6% of sales over the last three months,” says Lalita Warren, Hair Club’s Media Director. The campaign exceeded Hair Club expectations with exceptional results:
Get the full case study here.
Posted by Michael Schipper, Product Marketing Manager
Hair Club launched their mobile strategy by optimizing their website for mobile and leveraging Google AdWords to target specific key terms on mobile devices. Separate AdWords campaigns were created specifically for mobile devices and Hair Club took advantage of mobile specific formats including location extensions. On the mobile Google Display Network Hair Club began using contextually targeted call-only ads on relevant websites to generate additional qualified phone leads.
For their mobile site, Hair Club took steps such as prominently displaying a click to call phone number at the top of the page to drive new customers to their call center.
“From our own research we know that 30% of the people visiting the Hair Club website do so because they’ve seen our TV ad, and often they are on the sofa with their mobile device or tablet. What better way to be able to have someone convert than calling on their mobile device?” says Lee Zoppa, Vice President of Marketing and Advertising for Hair Club.
The results show the campaigns are proving an efficient way to generate more leads and interest in Hair Club. “While desktop searchers constitute 94% of sales, mobile is rapidly gaining ground, capturing 6% of sales over the last three months,” says Lalita Warren, Hair Club’s Media Director. The campaign exceeded Hair Club expectations with exceptional results:
- 30:1 return on investment on Google mobile ads
- 100% increase in mobile search ad clicks over the past year
- 11% higher conversion rate from mobile ads than desktop ads as tracked via online form
Get the full case study here.
Posted by Michael Schipper, Product Marketing Manager
Hair Club garners 30:1 return on investment using Google mobile ads
Rating: 100% based on 975 ratings. 91 user reviews.
Rating: 100% based on 975 ratings. 91 user reviews.
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