Mobile devices are mainstream, 50% of consumers in the US have them.1 But many advertisers and agencies are just starting to tap into the possibilities of rich media ads on mobile and tablet devices. We created our Rich Media Designs for Mobile with them in mind. These ad templates empower creatives to build beautiful ads using existing assets (photos, logos, etc.) while removing the technical complexity of mobile rich media.
We are proud to have our hard work recognized by the Interactive Advertising Bureau (IAB). They recently named Google’s Rich Media Designs for Mobile a winning Mobile Rising Stars ad concept in their inaugural IAB Mobile Rising Stars competition. This makes Google’s mobile rich media products one of the first-ever mobile ad formats endorsed by the IAB.
"The judging panel, consisting of over three dozen agency mobile experts from the creative, strategy, ad ops, and media ranks, were a tough crowd," said Peter Minnium, Head of Brand Initiatives, IAB. "They wanted formats that were elegantly simple in design, but also featured robust capabilities. Those two qualities rarely co-exist. The judges found them together, though, in Google’s Rich Media Designs for Mobile and scored their ballots accordingly.”
All signs point to the explosive growth in mobile continuing well past 2012. As the ecosystem matures, we are determined to continue building the tools advertisers need to capture the full strength of the mobile opportunity with ease. Stay tuned to the Google Mobile Ads Blog, more to come.
Posted by Joseph Corral, Product Marketing Manager, Google Mobile Ads
Source (1): Pew Internet, March 2012
We are proud to have our hard work recognized by the Interactive Advertising Bureau (IAB). They recently named Google’s Rich Media Designs for Mobile a winning Mobile Rising Stars ad concept in their inaugural IAB Mobile Rising Stars competition. This makes Google’s mobile rich media products one of the first-ever mobile ad formats endorsed by the IAB.
"The judging panel, consisting of over three dozen agency mobile experts from the creative, strategy, ad ops, and media ranks, were a tough crowd," said Peter Minnium, Head of Brand Initiatives, IAB. "They wanted formats that were elegantly simple in design, but also featured robust capabilities. Those two qualities rarely co-exist. The judges found them together, though, in Google’s Rich Media Designs for Mobile and scored their ballots accordingly.”
All signs point to the explosive growth in mobile continuing well past 2012. As the ecosystem matures, we are determined to continue building the tools advertisers need to capture the full strength of the mobile opportunity with ease. Stay tuned to the Google Mobile Ads Blog, more to come.
Posted by Joseph Corral, Product Marketing Manager, Google Mobile Ads
Source (1): Pew Internet, March 2012
IAB names Google winner of their Mobile Rising Stars contest
Rating: 100% based on 975 ratings. 91 user reviews.
Rating: 100% based on 975 ratings. 91 user reviews.
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