Chukong CEO shares AdMob marketing strategy that led to over 80 million downloads of their app

In July, we shared some of the secrets behind smartphone game developer Chukong’s success with promoting their game Fishing Joy using AdMob. Recently Chukong CEO Haozhi Chen shared some perspective on AdMob’s role in their marketing strategy.

Since launching, AdMob has comprised 70% of Chukong’s promotional budget and has already served 1.5 billion impressions and 1.7 billion ad queries for Fishing Joy, helping build a user base of over 80 billion downloads to date at a conversion rate of over 5%.

For more information, read the full case study here.

Posted by Kevin Otsuka, Associate Product Marketing Manager, Mobile Ads

Chukong CEO shares AdMob marketing strategy that led to over 80 million downloads of their app
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