AdMob adds new features and ad formats to House Ads for developers

In late May, to celebrate the 1 year anniversary of joining Google, AdMob launched an update to its free House Ad tool for developers.  With so many apps available to users, developers are realizing that marketing the app can be more challenging than building it.   Now developers can access more ad formats, including full page graphical interstitial ads, to cross-promote their apps while gaining more control over their campaigns by setting impression goals, targeting by device or geography and creating ad groups.

For developers using the latest AdMob SDK, the enhanced AdMob House Ad tool gives you access to a range of new high-end ad formats to promote your apps including:

• Crossfade Banner: A banner ad that fades between as many as 10 different images and directs user to the app download page
• Click to Full Screen Expandable: A banner opens to a full screen experience.  Simply upload screen shots of your app and define the transitions between them
• Graphical Interstitial: This full screen takeover experience can be placed at transition points within the app and does not require a user to click on a banner

Developers set an impression goal to control how often House Ads are shown in comparison to ads served by the Google AdMob ad network.  By setting an impression goal, your House Ads are now weaved into your ad inventory so that they show over the course of the campaign start and end dates that you assign.  The new AdMob House Ads tool also allows you to roadblock all of your inventory if you only want to show House Ads during a certain time frame.

With device targeting, you can ensure that only devices that support your app will see the ad and geographic targeting enables you to target specific countries and even cities for U.S. and UK markets.  In the next few weeks, we will also be adding conversion tracking so that you can more easily track performance of your House Ad campaigns.  To get started today, log into your AdMob account, click on the “Sites & Apps” tab and select “House Ads”.  Click on the “Learn More” link to get to the upgrade page.

For more instructions on how to set up your first campaign and to learn more about the new ad formats click here.   


Posted by Jason Morse, Product Manager, Mobile Display Ads

AdMob adds new features and ad formats to House Ads for developers
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