We’re excited to announced that on June 16th we’ll be sharing the initial findings from a global research study conducted on behalf of Google by Ipsos GmbH and TNS Infratest.
As mobile continues to grow in different countries around the world, we wanted to learn more about how people are using their mobile devices and the readiness of businesses to engage consumers via mobile. Two separate surveys informed this study: an online consumer-facing survey of thousands of smartphone users in 30 different countries, and a business-facing survey conducted in 5 countries (U.S., U.K., France, Germany, Japan) which incorporated 1,000 phone interviews with marketing decision makers.
We are working closely with the MMA to help marketers better understand the mobile opportunity. The MMA’s North American Managing Director, Michael Becker commented, “As the study shows, smartphones are used extensively by consumers and are a powerful new tool in engaging the marketplace. We look forward to working with Google to help mobile ecosystem members identify opportunities worldwide leveraging the results of this research.”
Don’t miss this exciting launch. Gain more insight into mobile user behavior and business readiness at the MMA Forum in New York City on June 16th, where I will present the findings at 4:40 pm at the "Global Insights on Consumer and Business Mobile Adoption and Readiness" session. Additional data and insights will be rolled out over the course of the next few months.
We hope to see you at the MMA forum but if you can’t make it, we’ll be posting the presented findings here on the Google Mobile Ads blog after the session.
Posted by Owen Charlebois, Global Manager, Advertising, Marketing and Media Research
As mobile continues to grow in different countries around the world, we wanted to learn more about how people are using their mobile devices and the readiness of businesses to engage consumers via mobile. Two separate surveys informed this study: an online consumer-facing survey of thousands of smartphone users in 30 different countries, and a business-facing survey conducted in 5 countries (U.S., U.K., France, Germany, Japan) which incorporated 1,000 phone interviews with marketing decision makers.
We are working closely with the MMA to help marketers better understand the mobile opportunity. The MMA’s North American Managing Director, Michael Becker commented, “As the study shows, smartphones are used extensively by consumers and are a powerful new tool in engaging the marketplace. We look forward to working with Google to help mobile ecosystem members identify opportunities worldwide leveraging the results of this research.”
Don’t miss this exciting launch. Gain more insight into mobile user behavior and business readiness at the MMA Forum in New York City on June 16th, where I will present the findings at 4:40 pm at the "Global Insights on Consumer and Business Mobile Adoption and Readiness" session. Additional data and insights will be rolled out over the course of the next few months.
We hope to see you at the MMA forum but if you can’t make it, we’ll be posting the presented findings here on the Google Mobile Ads blog after the session.
Posted by Owen Charlebois, Global Manager, Advertising, Marketing and Media Research
MMA and Google Collaborate to Unveil New Global Insights on Mobile Usage at the MMA Forum New York
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Rating: 100% based on 975 ratings. 91 user reviews.
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