We are evolving our mobile advertising products to help advertisers and publishers benefit from the best of AdMob and Google. Last year, we enabled AdMob app publishers to have access to AdWords advertisers when an AdMob ad was not available.
We’re pleased to announce another milestone in the process of bringing our offerings together. Over the next several weeks, a small handful of Google certified ad networks will now be able to compete for publishers’ unfilled AdMob in-app inventory through the DoubleClick Ad Exchange. The DoubleClick Ad Exchange launched in 2009 as a way to simplify the process of buying and selling display advertising. In the two years since then, exchange-based trading has taken off -- we’ve seen the volume of trades on our own exchange grow by more than 150% in the past year.
Beginning in a few weeks, ad networks will compete in an auction along with AdWords advertisers, and the highest paying ad will show on a publisher’s in-app inventory. More buyers like demand-side platforms and agency trading desks will help increase demand for ad inventory and help developers and publishers make more money. For more information about this change, have a look at our post on the Official DoubleClick Blog.
For publishers currently using AdSense to improve fill rate, the Google certified ad networks will begin competing along with AdWords advertisers in the coming weeks. Publishers must take action by selecting “Do not use Google AdSense” in their account settings if they want to disable ads from AdWords and Google certified ad networks. Please visit the Helpcenter for more details.
Posted by Vishay Nihalani, Product Manager, Google Mobile Ads
We’re pleased to announce another milestone in the process of bringing our offerings together. Over the next several weeks, a small handful of Google certified ad networks will now be able to compete for publishers’ unfilled AdMob in-app inventory through the DoubleClick Ad Exchange. The DoubleClick Ad Exchange launched in 2009 as a way to simplify the process of buying and selling display advertising. In the two years since then, exchange-based trading has taken off -- we’ve seen the volume of trades on our own exchange grow by more than 150% in the past year.
Beginning in a few weeks, ad networks will compete in an auction along with AdWords advertisers, and the highest paying ad will show on a publisher’s in-app inventory. More buyers like demand-side platforms and agency trading desks will help increase demand for ad inventory and help developers and publishers make more money. For more information about this change, have a look at our post on the Official DoubleClick Blog.
For publishers currently using AdSense to improve fill rate, the Google certified ad networks will begin competing along with AdWords advertisers in the coming weeks. Publishers must take action by selecting “Do not use Google AdSense” in their account settings if they want to disable ads from AdWords and Google certified ad networks. Please visit the Helpcenter for more details.
Posted by Vishay Nihalani, Product Manager, Google Mobile Ads
Bringing the DoubleClick Ad Exchange to AdMob publishers
Rating: 100% based on 975 ratings. 91 user reviews.
Rating: 100% based on 975 ratings. 91 user reviews.
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