TicketsNow is an online marketplace where fans of live events can buy and sell tickets. With the knowledge that 25% of Google queries for tickets comes from mobile devices, it became clear that TicketsNow needed a solution for their customers to quickly and easily purchase tickets while on the go.
TicketsNow were excited to invest in a mobile-optimized site that was transaction ready so they could be there for fans at the very moment they wanted tickets. A small team of in-house developers quickly had a version up and running. They aligned their search strategy at the same time, and created separate mobile campaigns in AdWords to direct people to the site.
The response from customers was enthusiastic: the conversion rate for ticket sales increased by 50% and mobile sales doubled. ‘We wanted to cover the cost of building the mobile site using the margin generated by incremental sales from Google mobile paid search. We are right on track to achieve that,’ said Sachin Gadhvi, TicketsNow’s director of search and mobile marketing.
Watch the video case study to learn all the details of how Ticketsnow achieved their goals. You can also download a PDF summary of the case study here.
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Posted by: Mike Schipper, Google Mobile Ads Marketing
TicketsNow were excited to invest in a mobile-optimized site that was transaction ready so they could be there for fans at the very moment they wanted tickets. A small team of in-house developers quickly had a version up and running. They aligned their search strategy at the same time, and created separate mobile campaigns in AdWords to direct people to the site.
The response from customers was enthusiastic: the conversion rate for ticket sales increased by 50% and mobile sales doubled. ‘We wanted to cover the cost of building the mobile site using the margin generated by incremental sales from Google mobile paid search. We are right on track to achieve that,’ said Sachin Gadhvi, TicketsNow’s director of search and mobile marketing.
Watch the video case study to learn all the details of how Ticketsnow achieved their goals. You can also download a PDF summary of the case study here.
Posted by: Mike Schipper, Google Mobile Ads Marketing
GoMo: TicketsNow sees a 100% spike in mobile sales after launching a mobile-optimized site
Rating: 100% based on 975 ratings. 91 user reviews.
Rating: 100% based on 975 ratings. 91 user reviews.
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