Kamis, 30 Juni 2011
CPG giant Kimberly Clark sees success with mobile ads across many brands
Rabu, 29 Juni 2011
“Mobile”-ize your business with Google Sites
Today, we’re excited to announce a brand new tool to help your business get “mobile”-ized: Google Sites mobile landing pages. With Google Sites mobile landing pages, you can build yourself a professional mobile landing page in minutes, for free -- and without any coding experience.
- It’s easy. Creating a Google Site is as easy as editing a document, which means there's no markup language for you to learn -- just get started.
- It’s free. Google Sites is one of many free products offered by Google.
- It’s measurable. One-click Google Analytics integration allows you to monitor your site's traffic.
- It’s fast. Create your mobile landing page in minutes by starting from one of five pre-loaded templates. You can also start from scratch with the custom template.
Restaurant Local Business Lead Generation Social eCommerce |
Watch the video below to see how “small” businessman, Bob, transformed his business using Google Sites:
Visit sites.google.com/mobilize to get started today!
Posted by Shiv Kumar, Mobile Specialist
Selasa, 28 Juni 2011
Animal Planet leverages rich media and video advertising across platforms to engage viewers for River Monsters premiere
- YouTube advertising generated more than 930,000 video views on the River Monster clips
- Nearly 2,000 users subscribed to the River Monsters Brand Channel
- Mobile In-Stream Overlay Ads received more than 3 million impressions, with 84% of mobile users completing the video
- Interactive Video Ads on AdMob generated another 6 million impressions, with 75,000 users engaging with one of the interactive elements in the ad creative
Posted by Vicky Homan, Product Marketing Manager, Mobile Ads
Senin, 27 Juni 2011
Mobile Insights: 33% of consumers shop for autos online using mobile devices – are you reaching them?
Nikesh Arora at Think Auto in Mountain View, CA |
The automobile sales funnel hasn’t really changed: it follows the path from brand awareness through consideration and purchase. But consumers are experiencing auto brands, researching cars and trucks and purchasing them in new and different ways--and mobile devices are playing an important role.
eBay sells 2,000 cars each week on mobile. And during the last Super Bowl, when Chrysler ran its TV commercial there was a spike in mobile searches. According to Google, data mobile queries on “Chrysler” increased 102 percent.(1) Clearly, there’s a shift going on.
Many searches are happening right on dealers’ lots. In July and October 2010, 40% of AutoTrader’s users accessed AutoTrader Mobile on a dealer forecourt to find out more information about a car. This January, the percentage increased to 45% of users. When people are close to making a auto purchase, they compare makes, models, reviews and pricing, and then pull up maps to locate the dealer with the best offer. It’s a new point of purchase model for automotive.
I’m personally in the market for a new car, and I use my Android to Voice Search different makes and models. Back home, I continue my search on my tablet, looking for additional information to make an educated decision.
Although I’m a single data point, research shows I’m not alone. Last year, Google determined that over 33% of consumers went to manufacturers’ websites to shop for autos – 55% were comparing features and 44% were sizing up prices. (2)
Volvo is just one example of a company that has had great success with mobile. To promote their new S60, the Volvo team used the Google AdMob platform to target smartphone owners using a combination of banners and interactive video ads. According to InsightExpress, Volvo achieved significant lift across the funnel including more than 240% increase in brand favorability.
To achieve results of this caliber, having a mobile-optimized site is vital. Make it easy for mobile consumers interested in purchasing a new car to learn about features, read reviews and compare pricing. Provide the ability to configure a car and schedule test drives. Use local ad targeting to immediately point out the closest dealer. Make it simple for mobile consumers to engage with you.
The bottom line: don’t be intimidated by mobile. It’s virtually the same marketing activity as always, but it’s coming from a different channel. Don't just test drive mobile as a “nice to have” add-on. It’s where consumers are, and it requires your attention if you don’t want to be left in the dust. To see what’s possible right now in mobile search for auto, check out this video.
Posted by Carrie Steele, Senior Account Executive, Mobile Search Ads
1) Internal Google research, 2010
Join us on Wednesday 29th June to watch our Think Mobile event streamed live from London
This thought leadership event will look at why the rise of the mobile web represents one of the most dramatic consumer behavior transformations in history and what this means for marketers. The streaming includes the keynote sessions from: Charles Dunstone, Co-Founder & CEO Carphone Warehouse; Rory Sutherland, Vice President Ogilvy Group; and Ian Carrington, Google Mobile Advertising Sales Director. During the stream you will see, for the first time in-depth, our latest research on mobile usage in the UK, the global launch of a new mobile product from Google and gain insights into what really works for businesses on mobile.
The live stream lasts for two hours, including a break, and can be accessed on 29th June at 2pm on the Google Think Mobile YouTube Channel.
I hope you can join us for what promises to be a session full of mobile insights for marketers worldwide.
Posted by Matt Brocklehurst, Product Marketing Manager, Mobile Ads
Jumat, 24 Juni 2011
EU says Russia will lift veg ban
Russia has said it will resume importing vegetables from the European Union (EU) three weeks after it banned them over the E.coli outbreak.
The European Commission says the EU is expected to start exports this week.
Russian authorities signed the agreement on Wednesday during a visit by European Union health commissioner John Dalli.
The visit was intended to ensure Moscow would stick to its pledge to lift the ban.
EU produce could be reappearing in Russia as early as Thursday.
The commission's health spokesman, Frederic Vincent, said: "We are heading towards an immediate resumption of European vegetables, based on EU certificates that will explain to the Russian authorities that in each EU state there are labs and a surveillance and verification system."
The E.coli outbreak has so far affected more than 3,000 people, causing the death of 35 and leaving about 800 with a complication that can be fatal.
The source of infection, which initially focused on cucumbers from Spain, has been identified as bean sprouts from an organic farm in northern Germany.
The European Commission has offered 210m euros (£186m; $303m) to European farmers who have seen a dramatic loss of income since the outbreak started in early May.
The EU estimates the value of fresh vegetable exports to Russia at 600m euros a year, a quarter of the total exported.
Spain, France, Germany and Poland are the biggest exporting producers.
This article is from the BBC News website. ? British Broadcasting Corporation, The BBC is not responsible for the content of external internet sites.
Source: http://www.bbc.co.uk/go/rss/int/news/-/news/business-13875527
Bridgevine Sees Crossover from Desktop to Mobile to Complete the Purchase Funnel
As Bridgevine expanded their business onto mobile, they saw some unexpected but very interesting behavior from clients. 20% of clients that did research on the desktop would then finalize their purchase on their mobile devices. Seeing this incredible crossover data, Bridgevine invested in mobile search advertising by leveraging Google’s click to call to drive traffic to their call centers and also send mobile users to an easy to use two-step ordering process on mobile and tablet sites. This investment led to a large increase of new prospects and also lowered the cost of a sale by 25% when occurring on mobile versus the call center.
With visible success with Google Mobile Ads, Bridgevine targeted their mobile audience by generating mobile-only deals accessible via their mobile optimized site. To ensure they were targeting customers accurately on specific mobile devices, Bridgevine put resources toward campaigns that focused on device keywords, and then tweaked the campaigns to suit the interactions they saw by device. The campaigns using Google mobile ads drove up mobile sales by 10% for Bridgevine; something they believe wouldn’t have happened without Google mobile.
With this type of success in mobile, and also seeing a crossover from desktop to mobile, Bridgevine will continue to invest in mobile advertising as an asset to the growth of their company’s revenue.
To learn more about this crossover campaign, download the entire case study here.
Posted by Dalia Mitra, Product Marketing Manager, Mobile Ads
Kamis, 23 Juni 2011
Kiddicare.com grows business with mobile optimised website
Kiddicare.com offers a great case in point. The UK online nursery and baby supply retailer noticed a rising number of visitors to their website via mobile. They knew consumers were getting a poor purchasing experience on mobile, and with approximately 7% of their traffic coming from mobile devices, they decided to build a website optimised for mobile.
The company has a strong commitment to customer service so prioritized improving their mobile shopping experience. “Our mobile site from concept to launch took seven weeks,” explains Simon Harrow, Kiddicare.com’s Technology Officer. The site was built entirely in-house and used existing IBM WebSPhere infrastructure. What was their process? “We went through the desktop website user journey and took out the elements that were important to our customers such as price, stock numbers, reviews and video. We tried to move as much of the functionality as possible to mobile. We removed anything that would
weigh the pages down unnecessarily.”
Optimising for mobile has already paid off for Kiddicare.com. Mobile conversion performance is consistent with desktop: same categories of purchases, same conversion rate, same average order value (AOV). Traffic from mobile has already increased 36% since March 2011 and they expect mobile to be 20% of business by the end of 2012 (up from 6% currently).
Learn more about Kiddicare.com’s mobile strategy by reading the full case study here.
Posted by Vicky Homan, Google Mobile Ads Marketing Team
Saudi in Indonesia beheading row
Indonesian MPs have called for a ban on workers being sent to the Middle East, after Saudi Arabia executed a maid without informing Jakarta.
Indonesia has recalled its ambassador to Riyadh to express its anger.
A crowd of protesters gathered outside the Saudi embassy in Jakarta displaying banners and T-shirts in support of the executed worker.
The maid, Ruyati binti Sapubi, was beheaded with a sword on Saturday after confessing to murdering her boss.
Indonesian media reports said she attacked her boss with a meat cleaver after being denied permission to return home.
About 1.5 million Indonesians work in Saudi Arabia - many of them as domestic maids.
Anger has been growing in recent years over the treatment of migrant workers - particularly maids, who often complain of mistreatment.
Parliamentary speaker Priyo Budi Santoso said MPs had told the government they must stop sending workers to the Middle East.
"We have asked the government to temporarily suspend sending Indonesian workers overseas, especially countries which refuse to sign an agreement which protects our workers' rights," he said.
Some MPs also called for the resignation of senior government figures including Foreign Minister Marty Natalegawa.
Mr Marty addressed parliament on Monday, telling them that Saudi Arabia had a history of executing people without giving proper notification.
"It is regrettable that Saudi Arabia has repeatedly ignored its international obligation to inform related countries about consular affairs their nationals are facing," he said.
Indonesia's ambassador to Riyadh was recalled on Monday for consultations, and officials said they had lodged a strong protest with the Saudi authorities.
Meanwhile, a group of about 50 people gathered outside to the Saudi embassy in Jakarta on Tuesday.
They wore T-shirts emblazoned with "corrupt government, workers are beheaded" and carried banners proclaiming: "Our hearts for Ruyati."
Indonesia only recently resumed sending workers to Malaysia, after a row over the abuse of maids led to a two-year suspension in the practice.
A row erupted also in April when a Saudi woman, convicted of beating and torturing an Indonesian maid, had her conviction quashed on appeal.
This article is from the BBC News website. ? British Broadcasting Corporation, The BBC is not responsible for the content of external internet sites.
Source: http://www.bbc.co.uk/go/rss/int/news/-/news/world-asia-pacific-13860097
Dictionary.com uses Google across platforms as mobile business continues to see strong growth
With an average of 1 million new smartphones entering the market each day, it is critically important for content publishers to ramp up their mobile efforts if they have not already. According to StatCounter, the share of U.S. web browser activity originating from mobile devices more than doubled since May last year to 8.24%. The good news is that some online publishers, such as Dictionary.com, started exploring mobile years ago to understand its potential and find new ways to engage their “on-the-go” user base.
- Create a great user experience: This sounds simple, but is a challenge for many mobile publishers. Optimize for both mobile web and leverage unique capabilities of smart phone platforms for apps. User feedback directly impacts your app ranking, so listen to your users and be flexible to adapt quickly.
- Diversify your business model for apps: Free ad-supported apps provide extensive reach, but consider adding a paid ad-free version to give users choice.
- Ad networks complement direct sales: Similar to their online business, Dictionary.com finds that ad networks such as Google’s AdMob make it easy to start monetizing both the mobile website and cross-platform apps from day one.
- Plan for the iterative process: The development cycle on mobile is more complicated than online so build in feedback mechanisms, monitor them closely, and evolve your products rapidly to meet the changing needs of your users.