There are lots of ways to promote your company and build your brand online?Facebook is just one of them. No matter what type of business you operate, when you want more exposure and a new way to approach your marketing, Facebook is fantastic. But how do you actually use Facebook to grow your company?
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Make a Fan Page: It?s shocking how hard many businesses find creating connections on Facebook, even if they don?t start their own fan page. You need to understand just how important it is to have a page of your own on Facebook because it is much better than a regular profile. Fan pages don?t have a limit in terms of how many people can fan you and, in addition to that, you are given detailed statistics on fans respond to your updates and this helps to show you what kind of return you get for the time you spend there. You should try to put in the maximum effort to grow your fan page once you create one. It might take some time to start gaining fans but, in the end, everything will be worth it.
Make Frequent Updates: When people join your Facebook fan page, they want to see updates on what you?re doing. So be sure to create interesting and useful updates to your status on a regular basis; even something very brief is enough to get people?s attention. Also, use your targeted keyword in the status that you update because search engines index pages from Facebook, which is why you should take advantage of it SEO wise. The idea is to keep your page active, so if you don?t have anything special to say, post one of your favorite quotes or ask your fans what they?d like to learn more about.
Start Adding Apps: Applications are all over the place on Facebook and most of them were designed to help your experience on the network be a lot more fun. You should start using apps that would help you reach your goal and make your Facebook activity more easier and engaging. For example, there are Twitter apps out there that will help you post your tweets to Facebook automatically, as soon as you post them on Twitter. You will have a much easier time benefitting from this social network if you are able to utilize these apps intelligently. Limit the Friend Requests You Send Out: Remember that Facebook has a low tolerance for spam, so you don?t want to invite too many people you don?t know to become friends. Obviously, your goal is to meet lots of people, but it?s important to not try to rush the process. The last thing you?d want is Facebook banning you for spam.
In conclusion, Facebook is growing every day and if you want your business to be able to effectively reach your chosen market, you need to make sure that you are using the social network to help you get your business goals accomplished. If you aren?t yet using Facebook, you need to change that immediately because the Internet isn?t new anymore and Facebook is its new mantra.
Source: http://youronlineproductlaunch.org/?p=674
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